David Bowie,Francis Buttle,Maureen Brookes,Anastasia Mariussen,: Hospitality Marketing : An Introduction
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.
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Author: David Bowie,Francis Buttle,Maureen Brookes,Anastasia Mariussen,
Number of Pages: 448 pages
Published Date: 27 Apr 2011
Publisher: Taylor & Francis Ltd
Publication Country: Oxford, United Kingdom
Download Link: Click Here
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